On May 22-25 2023, the 15th International Conference on Strategic Management and its Support by Information Systems 2023 (SMSIS 2023) was held at the Economic Faculty of the VSB – Technical University of Ostrava, Czech Republic. Members of the Department of Finance, Accounting and Mathematical Methods, associate professor PhDr. Petra Vašaničová, PhD. and assistant professor Mgr. Marta Miškufová, PhD. attended this conference. PhD student Ing. Stanislav Letkovský presented online their contribution (co-authored with associate professor Ing. Sylvia Jenčová, PhD.). The contribution in the conference proceedings is one of the outputs of the project KEGA 001PU-4/2022.