We explore and explain what actually co-creates people’s decision-making and preferences.

The Department of Neuromanagement, Neuromarketing and Innovation integrates research, modern technologies, and teaching in the fields of management, marketing, and behavioral sciences. 

We explore how people perceive, evaluate, and decide and translate these insights into innovation, management practice, and the education of future professionals.

In both the laboratory and the classroom, we connect theory with experimental practice.

Research. Innovation. Education.