Research/art/teacher/profile of a person

Phone: -
email: robert.stefko@unipo.sk

Consultation hours:
Tuesday: 11.30 a.m. - 01.30 p.m.
Wednesday: 10.30 a.m. - 12.00 p.m.

Room:
(no. 320)

He gained his PhD degree in Management and Business Economics at the Faculty of Business Administration of the University of Economics in Prague, the Czech Republic in 1998.

He was appointed an associate professor in the field of study Business Economics and Management at the Faculty of Economics of VŠB Technical University of Ostrava, the Czech Republic in 2000.

He was appointed a university professor in the field of study Business Economics and Management at the Faculty of Economics of VŠB Technical University of Ostrava, the Czech Republic in 2005.

At the second level of  higher education, he is a graduate of the two higher education institutions – the Higher Education Institution of Economics in Bratislava, Faculty of Management, with specialisation in Automated Management Systems (1987, Ing.) as well as of the University of Pavol Jozef Šafárik, Faculty of Education, field of study Mathematics – Chemistry.

He has been a full university professor at the Faculty of Management of University of Prešov in Prešov in the field of study Management since 2005.  There he guarantees all degrees of study in the field of science Management and further accreditation rights (right to habilitation proceedings and professor appointment procedure). 

On 1 October 2004, prof. Ing. Dr. Róbert Štefko, Ph.D. established the Faculty of Management of the University of Prešov in Prešov and since then he been a guarantor of all levels of study as well as the Dean of the faculty. He is the founder (1989) and the main developing factor of the first master’s economic-managerial study at the Pavol Jozef Šafárik University Košice (in the first phase) at the Department of Management of the Faculty of Arts in Prešov and among other things, the creator of the concept of university marketing of studies at the PJŠU Košice in Prešov on the basis of the so called reproductive cycles of quality inputs, the system for maximizing the attractiveness of the organisation in the perception of target audience, with evaluation based on responsive models as well as other concepts in this field. He is the pioneer in implementing related strategies in the Slovak competitive environment.  After putting his strategies into practice (since 2004), an enormous and long-lasting interest in the study at the Faculty of Management of University of Prešov in Prešov has been reported – since the establishment of the faculty. This applicants’ interest in the study was in the course of several years the highest in the Slovak Republic (in recent years it has been one of the highest). 

He is a member of the DEAN - Deans' European and Academics Network, Brussels, Belgium; a member of TIIKM- The International Institute of Knowledge Management (the member of the advisory board), Sri Lanka; a member of NECSTouR (Network of European Regions Committed to the Issue of Sustainable Tourism), Brussels, Belgium; a member of the ČMS (Czech Marketing Company), Prague. He was a member of Scientific Board of publication - Interdisciplinary Approach to Sustainable Development edited ISI Pierrard, HEC du Luxemburg, Virton, Belgique 2007,  Belgium Depot Légal: D/2007/9727/4. Until 2006 he was a member of the two working groups of the Accreditation Commission, an advisory body of the Slovak government, for Economics and Management, currently he is a member of the commission for the research grant agency VEGA No. 13 for economic and legal sciences (since 2012).

In the USA, he was awarded Management Certificate by the American state university Wichita State University, W. Frank Barton School of Business, the USA, 27 April 1995.

He is on the editorial boards (and scientific boards) of 12 foreign and domestic scientific journals (one in Serbia, two in Poland, one in Portugal, two in the Czech Republic, six in Slovakia) and he is the chairperson of the editorial board of the scientific research journal: Journal of Management and Business: Research and Practice.

At present, his research focuses mainly on marketing of intangible products, marketing management of services as well as on marketing communication policy and within it on selected strategies of public relations dominance of selected organisations in the tertiary sphere. His most recent research topics include, for example marketing of fine arts, marketing of specific areas of tourism, marketing of projects and regional development, human resource marketing, marketing communication policy of regional towns and others. He also devotes himself to the theme of managers’ coping with difficult situations, mainly in the context of managing sales representatives and personal sale as a part of marketing communication policy. He also concentrates on the effectiveness of decision-making processes in investment decisions. He was a member of a successfully accomplished project Centre of Excellence in the Research of Cognition (CEVKOG).

He has participated in 15 research international and domestic projects, of which he has led seven. (He has also been a project manager of a development project funded by the EU). All his projects have finished successfully.  

Currently, he is a principal investigator on the international research project “Research of the Current State and Marketing Communication Possibilities of Significant Cultural–Religious and Pilgrimage Sites in the Region of Prešov and the Region Slaskie through Interned-Based Tools with an Emphasis on Social Networks“ (MVTS APVV, SK-PL-0061-12, Poland, Slovakia) and the following research projects: 
He is a principal investigator of VEGA research project, a deputy head of a project leader of another VEGA research project, a co-investigator on a foreign research project (Russia, Dubna) and a member of one KEGA research project.

Up to now, he has been a member of nine faculty and university scientific boards (seven faculty and two university scientific boards) at universities in the Czech Republic, Slovakia and Poland. He is the Chairperson of the Scientific Board of the Faculty of Management and Business of University of Prešov in Prešov. 

The most significant of his international stays and lecturing activities at foreign universities:

• University of Limerick, Irish Republic (invited to lecture in January – May 1993, 1998, 1999)
• The Faculty of Business Administration VŠE Prague  (invited to lecture in June 1993)
• Wichita State University, the USA (April – May 1995).
• Helsinki a Kirkkonummi – Association of Finnish Adult Education Organizations, Finland (June 1992),
• University of Lódž, Poland (invited to lecture in November 1994)
• University of Stirling, Scotland, Great Britain (August 1998)
• University of Bradford and College of Bradford, England (March 2000)
• University of Hull, England, within Tempus programme (April 2000).
• Faculty of Administration and Economics, Technological Educational Institution of Thessaloniki, Greece (invited to lecture in June 2000).
• Czestochowa University of Technology, Faculty of Management, Poland (invited to lecture in June 2011)

The most significant world scientific conferences (with his active participation and publication activity): 

• Montclair State University (the USA) and Universidaddel Vallede Atemajac (Mexico) “8th International Conference on Global Business and Economic Development“, Guadalajara, Mexico (January 2004).
• Montclair State University (USA) and  Hanyang University (Korea): „Management Challenges in Times of Global Change and Uncertainty“. Hanyang University, South Korea, Seoul (May 2005).
  He was the chairmen of „Business and the Government Framework“ section at this American and South Korean international conference.
• Ghent University, Belgium, Ghent: „Managing Higher Education in a Changing Europe“ (September 2005).
• Dublin Institute of Technology (D.I.T.)., Ireland, Dublin - DEAN (Deans and European Academics Network, April 2006)
• Centre for Higher Education Studies Prague  and Czech Technical University in Prague, Faculty of Civil Engineering: international scientific conference ‘Marketing of Higher Education Institutions’ (2000), where he was the chairman of the plenary session  in English
• ESMU, DEAN and EU-Drivers, University of Barcelona: „Universities leading regional innovations: New partnerships at a time of economic crisis“, Barcelona, Spain (November 2010)    
• ‘International Conference on Marketing– Challenging Environment 2013’(ICOM), Colombo, Sri Lanka (February 2013).   
• ‘3rd International Conference on Strategic Innovative Marketing‘, Madrid, Spain (September 2014).

There are 242 cited references to his publications; he has published 143 publications in foreign and domestic journals registered in the Current Contents, indexed and non-indexed journals, proceedings, including four scientific monographs (three domestic and one international, in the English language), four higher education textbooks and eight study materials and other types of publications. Monographs belong to his most significant publications.

He is a single author of a significant majority of his publications.

Seven of his publications are registered on the Current Contents database, the eight ones on the Web of Science, and the five ones on Scopus database.  In total, there are 25 cited references to his publications registered on the Web of Science.

His most significant scientific monographs belong to the most cited of his 143 publications. His scientific monographs are as follows:

ŠTEFKO, Róbert, 2003. Akademické marketingové inštrumentárium v marketingu vysokej školy. (Academic Marketing Instrumentarium in Higher Education Institution Marketing) Bratislava, R.S. Royal Service 2003. ISBN 80-968379-5-8 (EAN 9788096837953), 262 pp.
ŠTEFKO, Róbert, 2001. Personálna práca v  hyperkonkurenčnom prostredí a personálny marketing. (Personnel Work in Hyper-Competitive Environment and Human Resource Marketing)  Bratislava, R.S. Royal Service 2001. ISBN 80-968379-4-X, 235 pp.
ŠTEFKO, Róbert. 1997. Marketingová komunikácia a stratégia dominancie public relations podniku.  (Marketing Communication and Strategy of Dominance of a Company Public Relations) Bratislava : Bedeker Slovakia, 1997. ISBN 80-967443-2-1, - 116 pp.
ŠTEFKO, R. and J. KRAJŇÁK,  2013. An Analytical View on Fine Arts Marketing.Katowice: The Jerzy Kukuczka Academy of Physical Education in Katowice, Poland, 2013.ISBN 978-83-64036-21-7.140 pp.

At this time, he is the Dean of the Faculty of Management and Business of University of Prešov in Prešov, where in the economic field of study Management, he is the guarantor of bachelor’s, master’s and doctoral study programmes,  habilitation proceedings as well as professor appointment procedure.