Research/art/teacher profile of a person
Phone: -
email: stefan.kral@unipo.sk

Web of Science Researcher Profile: Open
ResearchGate Profile: Open

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He completed his bachelor's, master's, and doctoral studies at the Faculty of Management and Business of the University of Prešov in the study programme Management. During his postgraduate studies, he was awarded the PU Rector's Prize. Currently, he is an assistant professor at the Department of Marketing and International Trade. In the pedagogical activities, he participates in the teaching of Marketing, E-commerce, Digital strategies, Marketing of intangible products and service enterprises, and Project management. As a member of the research team, he is actively involved in several projects and his research activities focus on e-commerce and consumer behaviour, which was also the subject of his PhD thesis.