On November 22, 2023, the largest marketing conference in Slovakia, Marketing RULEZZ 2023: Back to the Roots, took place in the Old Market Hall in Bratislava. The conference was attended by over 800 participants who discussed trends and effectiveness in advertising and the digital world. Associate professor Ing. Sylvia Jenčová, PhD. attended this conference. The lecture is one of the outputs of the project KEGA 001PU-4/2022.