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Kvetoslava Matlovičová

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Kangerlussuaq, Greenland

 

Assoc. Prof. RNDr. Kvetoslava Matlovičová, PhD.
kvetoslava . matlovicova (..) unipo . sk
kveta . matlovicova (..) gmail . sk
R&T Profile 
  ORCID  
  Scopus icon ID: 55956341300 
 WoS ID: GLR-8044-2022   

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SPECIALIZATION

  • Tourism & Geography of Tourism; Cultural Tourism & City Tourism; Hospitality & Tourism Management; Destination Marketing
  • Place Marketing, Place Branding
  • Geography of Marginalized communities; Roma Communities & Pro-poor tourism
  • Perception Geography
  • Regional Geography

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FUNCTIONS & MEMBERSHIPS

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INTERNATIONAL EXPERIENCE

  • 2006 - one month study stay at Université des sciences et technologies de Lille, France Unite de formation et de recherche de géographie a ménagement (focus on regional development and urban planning)
  • 2007 - study stay at University in Maribor, Slovenia
  • 2008 - research stay at Charles University in Prague, (Czechia) at the Department of Social Geography and Regional Development - Slovak national scholarship program for students, PhD students, academics a researchers
  • 2011 - study stay at Daito Bunka University, Tokio (Japan)
  • 2011 - study stay at Soochow University Taipei, Department of Sociology (Taiwan)
  • 2012 - study and research stay in Toronto (Canada) focused on socio-economical geographical aspects of the Rusyn minority in Canada, The University of Toronto
  • 2012 - research fellowship focused on marketing of tourism, place branding & place image and their impact on the regional development at University of Education, Institute of Geography, Cracow (Poland)
  • 2012 - research fellowship Visegrad fund č. 21120080: Roma population on the peripheries of the Visegrad focused on PPT Tourism & destination management at Jagellonian University in Cracow, Institute of Geography and Spatial Management (Poland)
  • 2013 - University of Oradea (Romania) research stay as part of  Slovak-Romanian cooperation: Multicultural regions, national heritage and contemporary challenges in Romanian and Slovak society (APVV, SK-RO-0025-12)
  • 2014 - ERASMUS+ Staff Training 2012/2013 - Universidad de Cantabria, Departamento de Ciencias de la Tierra y la Materia Condensada, (Spain)
  • 2015 - University of Oradea, Faculty of Geography, Tourism & Sport Department of Geography, Tourism & Territorial Planning (Romania)
  • 2016 - CEEPUS Georegnet Teaching Staff Mobility: 22.2.-26.2.2016, University of Maribor, Faculty of Arts, Maribor, Slovenia
  • 2016 - research stay at Charles University in Prague (Czechia) at the Department of Social Geography and Regional Development - KEGA funding (no. 046PU-4/2015)
  • 2019 - Archives of the Czech Academy of Sciences, Prague (Czechia) - study stay funded by VEGA no. 1-0049-18: Disruptions in Slovak geographical thought development in the 20th and 21st century: objective & subjective dimension
  • 2021 - Erasmus+ Staff Mobility for Training focused on sustainable forms of city tourism - slow food tourism - Charles University, Faculty of Science, Department of Social Geography and Regional Development, The Geography of Leisure Research Center, Prague (Czechia)
  • 2021 - Erasmus+ STT - Staff Mobility for Training focused on sustainable forms of city tourism - slow food tourism; Charles University, Faculty of Science, Department of Social Geography and Regional Development, The Geography of Leisure Research Center.
  • 2022 –  research stay at the Cracow University of Economics in Cracow (Poland)
  • 2022 – stay at the travel agency Klub Podróży Horyzonty sp. z o.o. sp. k. in Cracow (Poland) funded by Erasmus+ Staff mobility for training.
  • 2022 – study stay at the Royal University of Bhutan - Sherubtse College, Kanglung and Samtse College in Samtse (Bhután) funded by ICM Erasmus+;
  • 2022 – study stay at the Tribhuvan University, Kathmandu and Nepal Mountain Academy (NMA), Thapagaun, Bijulibazar, Kathmandu (Nepal) funded by ICM Erasmus.

Tours of inspection for travel agents focused on tourism products:  

  • French Polynesia (Society Islands, Tuamotu), Seychelles (Mahé, Praslin, La Digue), Canada, USA, Mauritius, Maldives, Taiwan, Japan, China, Greenland, United Arab Emirates, Hong Kong, Macau, Peru, Bolivia, Uruguay, Argentina, Chile,  Russia, Oman, Tunisia, Egypt, Morocco, Sri Lanka, Thailand, Brazil, Dominican Republic, Ukraine, Estonia, Finland, Liechtenstein, Luxembourg, Vatican, Switzerland, Cyprus, Albania, Gibraltar, San Marino, Monaco, Andorra, Sweden, Denmark, Montenegro, France, Netherlands, United Kingdom, Croatia (Kvarner, Dalmatia), Turkey,  Slovenia,  Spain (Gran Canaria, Tenerife, Costa Brava, Costa Del Sol, Ibiza, Formentera, Cantabria), Italy, Austria, Bulgaria, Poland, Hungary, Romania, Czechia, Germany, Serbia, Belgium, Bosnia and Herzegovina, Greece (Olympia Riviera, Zakynthos, Greece, Santorini, Crete, Samos, Patmos, Kos, Kalymnos, Telendos, Leros, Rhodes)

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EDUCATIONAL BACKGROUND

  • 2016 – Associate professor (doc.) in Geography at Prešov university in Prešov, Faculty of Faculty of Humanities and Natural Sciences. Habilitation thesis: Place Branding as a cooperative platform between regional geography and marketing places; Habilitation lecture: Place-of-Origin (POO) effect - national, regional and local perspective
  • 2008 – PhD. in Regional Geography and Regional Development at Prešov university in Prešov, Faculty of Faculty of Humanities and Natural Sciences, PhD. thesis: Place Marketing in the Regional Development: Theoretical Base and Empirical Application.
  • 2007- RNDr. in Regional Geography and Regional Development at Prešov university in Prešov, Faculty of Faculty of Humanities and Natural Sciences, thesis: Place - Place as Overlap between the Interests of Regional Geography and Marketing
  • 2006 - post-graduate study (Faculty of Economy at TU in Košice), specialization: finance, banking and  insurance, thesis: Regional Disparities Trends in the Slovak Republic and East Slovakia Regional Development Problems.
  • 1994 – M.Sc. at the P. J. Safarik University in Kosice, Faculty of Education in Prešov, study programme: Mathematics and Geography (study branch General Core Subjects Teacher Training) 

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PROFESSIONAL EXPERIENCE

  • 2016 - Associate Professor
  • 2008 - 2016: Lecturer at Prešov university in Prešov, FHPV, Department of  Geography and Applied Geoinformatics
  • 2005 - 2008: Full time PhD. student at Faculty of Humanities and Natural Sciences, Department of Geography&AG 
  • 1999 - 2005: Travel Agency - senior executive
  • 1996 - 1998: Travel agent
  • 1996 - Datapress Prešov - publishing company, DTP 
  • 1994 - 1996: Business Academy (secondary school), economic geography teaching
  • 1993 - 2001: Chronicler of Prešov city

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HONOURS AND AWARDS

  • Rector´s Award 2015 in category: Social Sciences and Humanities (October 2016)
  • Rector´s Award 2014 in category: Social Sciences and Humanities  (October 2015)  
  • DEXIA Bank Award 2010 - certificate of merit for diploma thesis mentoring (February 2010)
  • 9 supervised students won awards for outstanding thesis
  • my PhD thesis was shortlisted in the European Doctoral Thesis Competition "Local and Regional Authorities in the EU" organised by the Committee of the Regions´ 2009.

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TEACHING EXPERIENCE

Lecture courses at University of Presov:

Current courses:

  • Destination marketing
  • Forms of Tourism I.
  • General Geography of Tourism
  • Place Marketing and Geobranding
  • Geography and Managemnt of Innovations
  • Management and Marketing - basic course
  • Tourism - basic course for The Geography Teacher Education program
  • Master`s Thesis Seminar
  • Tourism training supervisor
  • Hospitality training supervisor

Lectured coures:

  • Marketing Places
  • Marketing and Management  - introduction course
  • Geography of Tourism
  • Geography of Innovations and Technopolies
  • Regional geography of Continents and Oceans II: Human Geography of America, Antarctica, Australia, Oceania
  • Regional geography of Continents and Oceans III: Human Geography of Asia and Africa

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RESEARCH PROJECTS

  • "Multicultural regions, national heritage and contemporary challenges in Romanian and Slovakian society", (2013-2014) - Romanian - Slovakian grant project supported by APVV, SK-RO-0025-12; partners: University of Oradea, Romania and University of Presov in Presov, Slovakia
  • "Roma population on the peripheries of the Visegrad countries" -  Hungarian - Slovakian - Czech - Polish grant project supported by Visegrad fund - No. 21120080 - 01/2012
  • "Factors of the success of thermal parks in Visegrad Group countries: exchange of good practice", - Polish - Slovakian - Czech - Hungarian grant project supported by Visegrad fund - No.21210145, 6/2012-5/2013
  • "Enhancing competitiveness of V4 historic cities for tourism development", - Polish - Slovakian - Czech - Hungarian grant project supported by Visegrad Fund - No. 31210067 (1/2013-10/2014)
  • "Multicultural regions, national heritage and contemporary challenges in Romanian and Slovakian society", (2013-2014) - Romanian - Slovakian grant project supported by APVV, SK-RO-0025-12; partners: University of Oradea, Romania and University of Presov in Presov, Slovakia
  • “Modern Education without borders open rural areas to the entrepreneurship”, the European Regional Development Fund, INTERREG V-A PL-SK 2014 - 2020, No. PLSK.03.01.00-SK-0083/16
  • “Quality of Life - Conceptual Frame of the Complex Geographical Interpretation of the Spatial Structure of the City”. Grant project VEGA 1/3050/06 of the Ministry of Education of the Slovak Republic (2006-2008)
  • Study stay coordinator (focused on the tourism in the Polish-Slovak border region) of the project: “Cross-border Cooperation Programme Poland - Slovak 2001-2013”. The Programme was co-financed by the European Union from the European Regional Development Fund (ERDF)
  • “Place Concept in the Regional-geography Analysis and Synthesis and in the Place Marketing: Theoretical and Methodological Frame and Application on the Representative Areas”. Grant project VEGA 1/0611/09 of the Ministry of Education of the Slovak Republic (2009-2011)
  • “Internal System of Quality at the Presov University”, supported by the Operational Programme Education, EU, the beginning of the project April 2012.
  • Deputy principal investigator of the project VEGA č. 1/0325/12 (2012 - 2014): “Dynamics of the intraurban structures in Slovakia in the first decade of the 21st century”
  • Akcelerácia rozvoja ľudských zdrojov vo vede a výskume, inovácia a zlepšenie kvality vzdelávacieho procesu, ITMS: 26110230069, číslo zmluvy 003/2012/1.2/OPV, financované z prostriedkov najmä Európskeho sociálneho fondu (ESF) a ďalších zdrojov
  • “The diversification and strengthening the interdisciplinary and application character of the geographical education - edition of the textbook: Destination Marketing for geographers”, KEGA č. 046PU-4/2015 (2015-2017); principal investigator: doc. RNDr. Kvetoslava Matlovičová, PhD.
  • ”Pro-poor tourism as a tool for sustainable development of marginalized communities and settlements in Eastern Slovakia”, VEGA č. 1/0165/15 (2015-2017); deputy principal investigator: doc. RNDr. Kvetoslava Matlovičová, PhD.
  • “Collaboration activities of the local self-governments and measuring their effectiveness and efficiency”, APVV-15-0306 (7/2016 - 6/2019), main applicant: Comenius University in Bratislava - Faculty of Social and Economic Sciences, Cooperating organization: Matej Bel University in Banska Bystrica - Faculty of Economics, University of Presov in Presov - Faculty of Humanities and Natural Sciences, Pavol Jozef Safarik University in Kosice - Faculty of Science, University of Economics in Bratislava - Faculty of National Economy, Slovak University of Agriculture in Nitra - Faculty of European Studies and Regional Development 
  • Disruptions in slovak geographical thought development in the 20th and 21st century: objective and subjective dimension: funded by VEGA No. 1/0049/18 (2015-2017)
  • “Modern Education without borders open rural areas to the entrepreneurship”, the European Regional Development Fund, INTERREG V-A PL-SK 2014 - 2020, No. PLSK.03.01.00-SK-0083/16
  • Dysfunctional States – a Current Phenomenon of the World's Political and Spatial Structure: funded by VEGA No.1/0544/21 (2021-2023)

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VOLUNTEERING

 

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PUBLICATIONS ►

Updated by: Kvetoslava Matlovičová, 13.05.2025