Scientific/Artistic-Pedagogical Profile of the Individual
phone: ---
email: natalie.konkolova@smail.unipo.sk

Web of Science Researcher profile: Otvoriť
ResearchGate profile: Otvoriť

Consultation Hours:
Wednesday: 7:00 – 8:45

Room:
No. 415

She completed both her bachelor’s and master’s studies at the Faculty of Management, Economics and Business of the University of Prešov in Prešov. In her master’s thesis, she examined the relationship between the marketing communication of real estate companies and consumers’ decision-making when purchasing property. She applies the knowledge gained from this research in her professional practice, where she works in the real estate sector.

She is currently a full-time doctoral student at the Department of Marketing and International Trade in the Management study programme. Her dissertation research focuses on examining the effectiveness of AI-driven personalization and its impact on consumers’ purchasing behaviour.