The Faculty of Management, Economics and Business of the University of Prešov in Prešov established the Neuromarketing Laboratory.

The laboratory ensures popularization of science and research, development and innovation. 

Currently, research into consumer reactions to various marketing stimuli is underway, using the collection of biometric data. Research takes place with the active participation of students, which enriches the educational process with practical and innovative methods. At the same time, the research results are also important for the corporate sphere, namely in the area of testing existing ones
also new marketing campaigns. In particular, business enterprise managers see significant
possibilities of future application and effective use of neuromarketing in business operations, in many business processes and marketing approaches, in consumer behavior research, in managerial activities, etc.

Neuromarketing laboratory offer:
- Tracking of eye movements via remote Eye Tracker (ET).
- Measurement of skin-galvanic resistance (GSR).
- Facial Expression/Surface Emotion Analysis (FEA).
- Monitoring of brain activity (EEG).
- Compact software for measurement and data analysis.

The neuromarketing laboratory offers neuromarketing research for the business sector as part of its activities.

Partial benefits for recipients through the use of the offer of the neuromarketing laboratory:
- expanding the potential of innovations for innovative business;
- expanding the range of goods and services;
- increasing the potential of entering new markets;
- improving the quality of goods and services;
- increasing the flexibility of production or service offering;
- reduction of company costs;
- development of cooperation between companies and research, development and educational institutions;
- training of workers according to the requirements of the business sphere.
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