Department of marketing and international trade

     The Department of Marketing and International Trade occupies an important place within the structure of the Faculty of Management and Business with an emphasis on its international dimension in research and education.

   The main mission of the Department is to perform an independent scientific-analytical research within defined marketing areas and to teach  marketing disciplines within the accredited Bachelor’s, Master’s and PhD study programmes in the field of study 3.3.15 Management implementing the research results. 

Scientific-research focus of the Department is currently being given to the following areas:

1. Theory of enterprise marketing strategy, practical applications primarily devoted to the area of marketing of services.

2 Marketing of intangible products and specific areas of marketing of tertiary sphere organisations. Internal marketing research and personal marketing research at providing services.

3. Marketing of companies providing services in the developing entrepreneurial environment of the backward regions of Eastern Slovakia. The marketing research of this entrepreneurial environment.

4. Marketing plans for setting up projects aimed at applying for the European structural funds financial support. The analysis of regional relations.

5. International marketing and commerce, research in the field of local SME’s competitiveness.

   The Department provides instruction in mutually complementing marketing subjects which create a united and compatible system preparing a graduate for his or her successful and fluent step into managerial practice.

    The subjects of the study plan which are currently provided by the Department of Marketing and International Trade cover almost all areas of the following disciplines. At the beginning the students are informed about the basics of marketing within a completely self-contained subject of the same name. Later they might specialise in other related disciplines, for example marketing research, strategic marketing, marketing of services or personal marketing. These disciplines provide the students with better and easier orientation in most of basic marketing areas, for example consumer behaviour, consumer decision-making process, market research, marketing communication, euromarketing, globalisation and marketing .