On October 16-18, 2024, the 10th international scientific conference on Innovative Economic Symposium 2024 (IES 2024) - Trends in Transformation of Business and Economy was held at the University of Technology and Economics in České Budějovice. doc. Ing. Beáta Šofranková, PhD. actively participated in the conference. Mgr. Martina Košíková, PhD. and prof. Ing. Dana Kiseľáková, PhD. presented their contribution online. The contributions are the outputs of the projects KEGA 014PU-4/2024 and APVV-20-0338.